As a small business owner, you have to think about a thousand and one different things at any given moment. Chances are, your web presence isn’t very high on the list. If you are ready to get serious about improving your website, but don’t have the budget to hire professionals, it is possible to take a do-it-yourself approach. Here are the top SEO blogs you should be aware of to improve your online presence and increase your web traffic.
Moz is one of the leading voices in the SEO industry. The writing style at the Moz Blog is accessible and engaging, almost like having a casual conversation with a friend who is (extremely) knowledgeable. The posts on Moz Blog always feature actionable steps that are easy to digest, ultimately helping you boost your traffic over time.
Moz posts about an article per day. It’s a lot to keep up with, but worth reading a post here and there when you can!
Quick Sprout offers extremely thorough articles on everything from optimizing your website to convert search traffic visitors to customers, to getting the most out of your pay per click (PPC) campaigns. The writer, Neil Patel, is a giant in the online marketing world. His writing is approachable and direct, and extremely insightful. I always learn something new when I read an article on Quick Sprout, which is why they are one of our top SEO blogs to follow!
Backlino is run by Brain Dean, another huge name in the online traffic and SEO world. Brian posts less frequently than the other SEO blogs we’ve mentioned so far, but his content is extremely thorough. Brian’s articles are basically mini-books, all constituting essential reading in a search engine optimization master class. Head over to Backlinko when you have an hour or two open and want to dive into the deep end of on-site optimization.
If your website is running on WordPress, chances are you’re using the Yoast SEO plugin. The makers of this very popular plugin also happen to run a very popular SEO blog. Their regular articles feature actionable advice and insights. Although not essential reading, it’s a good one to add to your RSS in case a title catches your eye.
Search Engine Land is a frequent publisher (multiple articles per day). As such, the posts cover a wider range than the other SEO blogs mentioned so far. Expect to find technical information about Google algorithm updates, posts about Google in the mainstream news, as well as tips for search engine optimization.
Chances are, you’ve heard about HubSpot. They are leaders in the content marketing world, and offer a variety of products and services for online lead generation and customer engagement. They also offer a lot of amazing content for free. Their SEO blog offers helpful articles that are easy to digest, and cover a range of topics. This is must-read SEO blog for companies of all sizes.
Neil Patel is the founder of Quick Sprout (mentioned previously), and the content on his personal website is similar to what you would find on his other blog. Reliable, in-depth articles covering a wide range of topics having to do with online marketing and engagement. I’m a huge fan of Neil’s blog and recommend it to everyone whose company has some kind of online presence.
There are hundreds of resources available online dedicated to helping you improve your online presence and search traffic. If you would like to take the DIY approach and handle your web operations on your own, it’s easy to start following a handful of hte top SEO blogs and start absorbing the valuable information they publish daily. As you learn more about search engine optimization, the concepts and practices will become almost second nature to you, and optimizing your website will be a breeze. The blogs above are a great place to start as you begin the process of self-education.
What are your favorite SEO blogs? Did we miss any that you think are essential? We’d love to learn more about them—contact us to let us know!