Modeling agency John Robert Powers is always on the lookout for new talent, and during their campaign to find fresh young faces, they turned to us for a photo contest to find San Diego’s Cutest Kid.
An interactive promotion was promoted on the JRP website to find San Diego’s Cutest Kid. The photo contest invited parents to submit photos of their 12-18 year old son or daughter to participate. We helped them advertise the contest on marketing partner SanDiegoContests.com, a local website dedicated to publicizing promotions.
Prizes included cash, a JRP Scholarship, and free evaluations for those interested in pursuing a career in modeling, which served as a source of leads for the agency.
They received over 400 entries, outstanding results for a photo contest, and thousands of votes. The campaign spread virally as contestants encouraged their social networks to support their entry. John Robert Powers harvested the leads with ongoing email communication to candidates they were most interested in to recruit new clients.