John Robert Powers Finds Models with Photo Contest

John Robert Powers Finds Models with Photo Contest

Modeling agency John Robert Powers is always on the lookout for new talent, and during their campaign to find fresh young faces, they turned to us for a photo contest to find San Diego’s Cutest Kid.

The Promotion

An interactive promotion was promoted on the JRP website to find San Diego’s Cutest Kid. The photo contest invited parents to submit photos of their 12-18 year old son or daughter to participate. We helped them advertise the contest on marketing partner SanDiegoContests.com, a local website dedicated to publicizing promotions.

Prizes included cash, a JRP Scholarship, and free evaluations for those interested in pursuing a career in modeling, which served as a source of leads for the agency.

The Results

They received over 400 entries, outstanding results for a photo contest, and thousands of votes. The campaign spread virally as contestants encouraged their social networks to support their entry. John Robert Powers harvested the leads with ongoing email communication to candidates they were most interested in to recruit new clients.

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How Metro News More Than Tripled Facebook Fans in 30 Days

How Metro News More Than Tripled Facebook Fans in 30 Days

Case Study Overview

Publisher Metro News (Canada) launched a campaign to promote their Facebook pages in Windsor, Hamilton, Victoria, and Kitchener, they turned to us to deliver new likes and encourage downloads for their new iPad app. Their goal was to reach 1,000 likes in each market during a four-week promotion.

The Promotion

To publicize the new iPad app, a giveaway to win a new iPad was launched on all four Facebook pages.

We encouraged app downloads in an aggressive on-line and email campaign to each entrant, emphasizing Metro News core value of local, community-based content available in the new app.

To raise awareness, we built and managed a Facebook ad campaign targeting residents of each community.

The Results

This 30-day campaign exceeded all goals for each of the four markets in less than 3 weeks. The targeted ad campaign worked in attracting entrants. From there, entrants spread the message virally through their social networks and contacts with our convenient feature that awards extra entries for sharing.

At the end of the campaign, results exceeded expectation by more than 40%!

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Radio Group Increases Digital Sales 500%

Case Study: Radio Group Increases Digital Sales 500%

Case Study Overview

While radio advertising declines (-3%), and radio digital revenue grows (+18%), one of our radio clients (3 stations in a large market) has increased digital revenue by 500%.

They’ve increased from $400,000 per year to over $2.1 million.

And, they did it without adding clutter. In fact, they increased ratings, grew their database to 9% of the market’s population and funded expansion to include a dedicated digital sales team.

Their growth will continue.

Here’s how we did it:

  1. Developed a strategy and enforced the vision throughout the company.
  2. Invested in the right infrastructure, with controlled, systematic growth.
  3. They didn’t try to do everything, but focused on executing with excellence.
  4. They hired us to help guide audience acquisition and revenue generation.

Are you engaging your audience online, via social media and on location? Is it converting into measurable results? Are you increasing ratings? How is your digital revenue plan?

Want some of this for your brand? Contact us today.

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Cruise Company Generates $900,000 in Qualified Leads

Cruise Company Generates $900,000 in Qualified Leads

Case Study Overview

How would you like 8,421 customers interested in buying your product or service? That’s what happened with this lead generation campaign with Cruise Connections.

The goal was to find new prospects interested in cruises, engage them with an offer, and identify leads most likely to purchase a cruise in the near future. A secondary goal was increasing Facebook fans.

The Campaign

We set up, managed and administered a Choose Your Cruise giveaway, offering a cruise for two to the winner’s choice of destinations. It was promoted on the client’s website and marketed aggressively with a targeted email campaign we organized on their behalf. To engage Facebook visitors, a targeted display advertising campaign directed entrants to the Cruise Connection’s Facebook page.

To separate contacts (those just entering to win) from prospects (interested candidates, but no immediate purchase intention) and qualified leads (ready to buy now!), three qualifying questions revealed the most enthusiastic cruisers, their preferred destinations and when they planned their next cruise. Reply email messages with discount offers were sent based on their survey answers.

The Results

In this 8-week campaign:

  • Attracted 24,689 total entries.
  • 8,421 were qualified leads (entrants who planned to cruise in the next six months and wanted an offer by phone or email).
  • With an expected conversion rate of 27%, 2,273 sales were expected.
  • Their expected profit per conversion is $400.
  • 2,273 sales x $400 profit = $905,000!!!!

These are new customers with lifetime value, and will continue to deliver increased revenue and sales for years, Plus, the prospects and contacts are all prime candidates to become customers over time. We already know they’re interested in cruises, just by entering the giveaway.

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Cox Communications: Lead Generation Winner!

Cox Communications: Lead Generation Winner!

International ad agency Initiative Media helped Cox Communications introduced mobile telephone service to Southern California with a multi-media campaign to find prospects wishing to change their mobile phone service.

This lead generating campaign built a database of consumers nearing the end of their existing mobile contract and identified those interested in exploring options with another provider. A secondary objective was to leverage their advertising budget to increase awareness for mobile services through traditional mass media partners.

The Campaign

We created, managed and administered Cox Go Mobile, an enter-to-win giveaway offering the winner a choice of seven exotic vacations. Each destination was promoted separately as a special promotion on television stations airing the Cox television campaign. With our unique multiple entry location technologies, each TV partner promoted entry on their own website, giving each partner a greater stake in the campaign.

In addition to the media partners, entry points included Cox’ website and Facebook page and their retail stores via mobile (QR) code.

The Results

Cox Communications attracted more than 23,000 opt-in entrants to their database, with 86% completing simple survey questions. Armed with the intelligence to follow up with relevant messages, promotions, and offers, the Cox Go Mobile promotion was a successful catalyst to launch the new offering and convert contacts to leads, and leads into customers.

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Radio Client Triples Database and Increases Ratings 26%

Radio Client Triples Database and Increases Ratings 26%

Case Study Overview

San Diego radio station Magic 92.5 faces challenges in one of the most competitive radio markets in the United States. Their signal reaches only 3/4 of the market, and they program to a narrow audience with a niche format. Knowing the path to sustained success is identifying and communicating with as many prospects as possible, and also needing immediate ratings growth, we built a customized Listen and Win campaign.

The Promotion

The instructions were simple: Fill out an entry form to tell us who you are, then listen for your name at the top of every hour. When you hear your name, respond in 10 minutes to win $500 cash!

The campaign was promoted on the air, on the station’s website, on Facebook and with a few carefully placed online ads on San Diego websites.

The Results

In the six week campaign:

  • The station database grew from 12,000 to 36,000, a 300% increase!
  •  22% of entrants shared the promotion with friends on Facebook!
  • Nearly 1/3 of all entries were from friend referrals, increasing station cume!
  • Ratings increased by 26% in the promotion time periods.
  • Total listener base grew (station reach) increased by over 15%!

The massive response proves that the right incentive, easy execution, and defined objectives will deliver measurable and meaningful results.

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