What if you could know everything about your listener?
When they listen. Their music preference. Why they listen. What they do in their spare time. The prizes they want to win. Their relationship status. Where they work. When they work.
With knowledge of their tastes, behavior and perceptions, your messages can be targeted specifically to an individual in a deeply personal way.
By leveraging the power of digital tools, social media and mobile engagement, our techniques develop smart profiles that identify characteristics and lead to a direct, one-to-one relationship with your audience…and even better: Potential listeners who may not have discovered you yet!
Armed with actionable, meaningful data, direct marketing tactics will cause ratings to soar. One client increased 1/4 hour share by 26% in just six weeks.
That’s not just a smart database, it’s smart marketing. And it fits perfectly into your existing programming.