How to Increase Radio Sales

How to Increase Radio Sales

Notorious outlaw Willie Sutton was asked why he robbed banks. He said:

Simple. That’s where the money is.

The Radio Advertising Bureau reported that radio revenue has declined by 3% (download report here). And this was a year for economic recovery. The decline would have been greater, but:

Digital revenue increased by 18% and non-spot revenue by 7%.

18% is great, but it could be so much more. One of our clients has grown annual digital revenue by over 500% (to almost $2 million per year). Read more here.

WP Hatch to the rescue! To thrive, radio stations must grow revenue by harvesting sales from new sources. And we’ll show you how, with our creative, clear step-by-step training process. Here’s how:

  1. Establish Goals. You can’t manage what you don’t measure. We help you set realistic, achievable expectations.
  2. Training account executives. We de-mystify digital sales, offering easy-to-present, non-threatening packages.
  3. Demonstration. We’ll even come to town and help you sell it. This builds confidence in the concept!

With a focused, methodical process, you’ll generate sales in new business categories and deliver measurable, accountable results to advertisers.

Want some of that?

Go where the money is, and capitalize on the power of your loudspeaker with our innovative digital revenue solutions.

I'd Play For That Moments on the Radio

I’d Play For That Moments on the Radio

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers are participating with interactive promotions. What does that mean to you and how can you use it to convert their passion to win into new customers?

When you design creative promotions that deliver offers they care about, your contest can stand out and attract active responses from users who love promotions (contests players), as well as those more casual participants. Your job, as a marketer, is to inspire action from the right people at the right time. The hyperactive respondent is valuable, but your success will rely on creating “I’d play for that” moments.

This starts with a choice. Promotions that award a winner’s choice of prizes reach more participants without increasing your promotion budget. For example, a travel company offering an expense paid vacation to the winner’s choice of Europe, Australia, Asia, New York or the Caribbean can expand contest appeal with no impact on cost. We call these promotions “Showcase” style promotions, as they showcase multiple (usually up to seven) prizes, paying off only the winner’s choice.

If you know your listener’s preferences (and you can with a smart database cultivated through embedded survey questions), you can target them with specific messages for the showcase prize most likely to attract a response. The result is a choice-based promotion tailored to individual tastes. We call them Showcase Promotions, and we can show you how to use them to attract more listeners and generate new revenue.

Greater choice means more personalized options, improved response, and a better bottom line.