Notorious outlaw Willie Sutton was asked why he robbed banks. He said:
Simple. That’s where the money is.
The Radio Advertising Bureau reported that radio revenue has declined by 3% (download report here). And this was a year for economic recovery. The decline would have been greater, but:
Digital revenue increased by 18% and non-spot revenue by 7%.
18% is great, but it could be so much more. One of our clients has grown annual digital revenue by over 500% (to almost $2 million per year). Read more here.
WP Hatch to the rescue! To thrive, radio stations must grow revenue by harvesting sales from new sources. And we’ll show you how, with our creative, clear step-by-step training process. Here’s how:
- Establish Goals. You can’t manage what you don’t measure. We help you set realistic, achievable expectations.
- Training account executives. We de-mystify digital sales, offering easy-to-present, non-threatening packages.
- Demonstration. We’ll even come to town and help you sell it. This builds confidence in the concept!
With a focused, methodical process, you’ll generate sales in new business categories and deliver measurable, accountable results to advertisers.
Want some of that?
Go where the money is, and capitalize on the power of your loudspeaker with our innovative digital revenue solutions.