Case Study Overview
While radio advertising declines (-3%), and radio digital revenue grows (+18%), one of our radio clients (3 stations in a large market) has increased digital revenue by 500%.
They’ve increased from $400,000 per year to over $2.1 million.
And, they did it without adding clutter. In fact, they increased ratings, grew their database to 9% of the market’s population and funded expansion to include a dedicated digital sales team.
Their growth will continue.
Here’s how we did it:
- Developed a strategy and enforced the vision throughout the company.
- Invested in the right infrastructure, with controlled, systematic growth.
- They didn’t try to do everything, but focused on executing with excellence.
- They hired us to help guide audience acquisition and revenue generation.
Are you engaging your audience online, via social media and on location? Is it converting into measurable results? Are you increasing ratings? How is your digital revenue plan?
Want some of this for your brand? Contact us today.