Radio Group Increases Digital Sales 500%

Case Study: Radio Group Increases Digital Sales 500%

Case Study Overview

While radio advertising declines (-3%), and radio digital revenue grows (+18%), one of our radio clients (3 stations in a large market) has increased digital revenue by 500%.

They’ve increased from $400,000 per year to over $2.1 million.

And, they did it without adding clutter. In fact, they increased ratings, grew their database to 9% of the market’s population and funded expansion to include a dedicated digital sales team.

Their growth will continue.

Here’s how we did it:

  1. Developed a strategy and enforced the vision throughout the company.
  2. Invested in the right infrastructure, with controlled, systematic growth.
  3. They didn’t try to do everything, but focused on executing with excellence.
  4. They hired us to help guide audience acquisition and revenue generation.

Are you engaging your audience online, via social media and on location? Is it converting into measurable results? Are you increasing ratings? How is your digital revenue plan?

Want some of this for your brand? Contact us today.

How to Increase Radio Sales

How to Increase Radio Sales

Notorious outlaw Willie Sutton was asked why he robbed banks. He said:

Simple. That’s where the money is.

The Radio Advertising Bureau reported that radio revenue has declined by 3% (download report here). And this was a year for economic recovery. The decline would have been greater, but:

Digital revenue increased by 18% and non-spot revenue by 7%.

18% is great, but it could be so much more. One of our clients has grown annual digital revenue by over 500% (to almost $2 million per year). Read more here.

WP Hatch to the rescue! To thrive, radio stations must grow revenue by harvesting sales from new sources. And we’ll show you how, with our creative, clear step-by-step training process. Here’s how:

  1. Establish Goals. You can’t manage what you don’t measure. We help you set realistic, achievable expectations.
  2. Training account executives. We de-mystify digital sales, offering easy-to-present, non-threatening packages.
  3. Demonstration. We’ll even come to town and help you sell it. This builds confidence in the concept!

With a focused, methodical process, you’ll generate sales in new business categories and deliver measurable, accountable results to advertisers.

Want some of that?

Go where the money is, and capitalize on the power of your loudspeaker with our innovative digital revenue solutions.

Advertiser-Centric Promotions

Advertiser-Centric Promotions

It’s no secret that advertisers are changing the way they allocate ad spending, directing more of their budgets to interactive digital media. Radio sales managers have found this a challenge, but should be celebrating!

Borrell & Associates Local Promotions Forecast notes that local marketers love promotions. The report shows that advertisers are spending more and more on contests, promotions, discounts and coupons and

“…there appears to be no turning back… (Advertisers are) collecting more email addresses. In 2012, they spent 81% more on promotions, and should reach $176 BILLION in 2013.”

Find out why radio is the ideal medium to capitalize on this exciting trend. Contact us to learn how we can help you:

  • Proof that ratings respondents are contest players. That’s one of the key reasons that promotions matter to radio programmers.
  • Why building a smart database is a key to your ratings success… and can deliver hundreds of thousands of non-spot revenue! If you’re not doing it yet, let me help you get started!
  • How to get advertisers to pay you to find ratings respondents – and steal listeners from your competition!
  • Tactics that will ensure success of your next promotion before you ever run a single promo on the air!
  • How to generate real non-spot revenue… by generating sales without adding promos!
  • New ways to deliver accountable results including hot leads in real time—directly to your advertisers!
  • New routes to revenue-generation, including promotions that generate real-time hot leads for advertisers… and ring your cash register with each qualified entry.
Online Promotions for Radio Stations to Increase Ratings

Online Promotions for Radio Stations to Increase Ratings

Your station serves two customers: Listeners and Advertisers. They have very different interests. And your promotions department sits in the crosshairs between sales and programming, constantly trying to serve both masters.

Add the challenge of staying on top of ever-changing digital and social media platforms, and it’s no wonder the promotions/marketing department can be overwhelmed!

Relax! wpHatch is here to help! Our process brings sales and programming together.

Effective promotion revolves around three concepts:

  • Leading current listeners to a deeper relationship with your station.
  • Identifying and recruiting new listeners to grow cume.
  • Streamline sales promotion process to be more effective and easier to manage.

Our team works with your staff to achieve all three objectives by:

  1. Sort what’s important. Most stations try to do too much. As a result, many (most) initiatives fall short of potential.
  2. Build Listener Relationships. Developing a large, smart listener database will fuel both programming and promotion.
  3. Deliver Results. You’ll be your company’s hero when the process results in higher ratings and new sources of revenue!

We train your staff, guide your strategy and work hand-in-hand to stay on track with creative, practical, actionable step by step advice.