Case Study Overview
Publisher Metro News (Canada) launched a campaign to promote their Facebook pages in Windsor, Hamilton, Victoria, and Kitchener, they turned to us to deliver new likes and encourage downloads for their new iPad app. Their goal was to reach 1,000 likes in each market during a four-week promotion.
To publicize the new iPad app, a giveaway to win a new iPad was launched on all four Facebook pages.
We encouraged app downloads in an aggressive on-line and email campaign to each entrant, emphasizing Metro News core value of local, community-based content available in the new app.
To raise awareness, we built and managed a Facebook ad campaign targeting residents of each community.
This 30-day campaign exceeded all goals for each of the four markets in less than 3 weeks. The targeted ad campaign worked in attracting entrants. From there, entrants spread the message virally through their social networks and contacts with our convenient feature that awards extra entries for sharing.
At the end of the campaign, results exceeded expectation by more than 40%!