Free Beer & Hot Wings
Syndicated radio
[TK — qualitative outcome]
Built for
Free Beer & Hot WingsInsiders Radio NetworkRadio Content Pro
What we do
Built from the inside out.
Membership platforms
Paid communities, gated content, subscriber billing. Built to convert and retain, not just launch.
Community platforms
Forums and member spaces people actually return to. Migration, moderation, the works.
AI product development
AI tooling that ships and holds up in production — the same kind we run ourselves.
Growth & retention
Offer design, pricing, lifecycle, churn. The strategy half — not just a build hand-off.
Vertical focus
Radio is our home turf.
We know this industry from the inside. WP Hatch partners with Tracy Johnson — a veteran radio consultant and talent coach — so we build for how stations and shows actually work, not how an outsider assumes they do. Membership models, audience monetization, content systems — tuned to the format.
Tracy JohnsonRadio consultant and talent coach with decades inside the industry. Co-creator of Radio Content Pro.
WP Media — our product company
We don't just build AI products. We run them.
LocalBeat, Narrava and SendSprout are ours — we build them, run them, and carry the pager for them. We also build and operate Radio Content Pro for WP Media, Inc., which reaches users across most US states and over 15 countries. When we build for you, we're building from what we've shipped — and what we maintain.
LocalBeat
A multi-tenant CMS that spins up automated local-news microsites for radio stations and local media.
Narrava
A unified workspace for content discovery, AI creation, brand monitoring and analytics.
SendSprout
Turns RSS feeds and URLs into written newsletters, automatically, in your voice.
Selected work
All workA few things we've built.
The team
Who you're working with.
WP Hatch is a small San Diego studio. Andrew Johnson builds and operates the products and platforms. Tracy Johnson brings decades inside radio as a consultant and talent coach. Build plus strategy, from people who do both — not a vendor you hand a brief to and hope.
Andrew JohnsonBuilder
Builds and operates the products and platforms. San Diego.
Tracy JohnsonStrategy
Decades inside radio as a consultant and talent coach. Co-creator of Radio Content Pro.